PR Executive

Key Responsibilities

Participate in the planning, research and delivery of creative PR campaigns and stunts that help to broaden racing’s appeal.

Proactively research and identify promotional opportunities and deliver on these under the guidance of the PR Manager.

Deliver quality coverage for the sport through a strong network of media and influencer contacts

Work as part of a multi-disciplinary team to develop and sell-in creative shareable content, including video and other digital assets, and ensure the greatest possible reach for initiatives.

Write and produce promotional material of the highest calibre including press releases, newsletters and shareable online content and ensure its effective distribution to and syndication by the media.

Develop relationships with key media including influential bloggers, journalists, online influencers, as well as industry stakeholders and brand ambassadors.

Build and maintain effective working relationships with other racing organisations including.

Brief work to external suppliers, demonstrating clear knowledge of budgetary restraints and deadlines and utilising negotiation skills when required.

Prepare project and campaign reviews and draft activity plans, reports and minutes for the team as required

Stay abreast of industry trends, best practice, new technology and networks and recommend innovations for implementation.

Monitor media coverage and prepare appropriate analysis.

Handle issues, concerns and problems in a timely and professional manner and escalating as appropriate


Person Specification

Educated to degree level would be desirable

Proven experience in a consumer PR environment

Experience of developing quirky, consumer-focused PR ideas and stunts and proven ability to gain media coverage within a fast-paced and results-driven PR environment

Strong sporting knowledge

Excellent communication skills including meticulous written skills

An established contacts book and evidence of ongoing relationships with relevant media, particularly online and consumer contacts as well as high profile influencers

Exceptional selling in skills and ability to pitch to journalists

Creative thinker with the ability to turn ideas into reality within budgetary and time constraints



Essential: A minimum of 3 years’ experience in a consumer PR environment

Essential: Experience of developing and activating quirky, consumer-focused PR ideas and stunts and proven ability to gain media coverage

Essential: Experience of dealing with a high volume of varied PR-related tasks including pitching to journalists and managing PR campaigns.

Essential: An established contacts book and evidence of ongoing relationships with relevant consumer media particularly online contacts and influencers

Desirable: Experience of working with professional athletes and brand ambassadors


Skills required

Strong organisational skills with the ability to multi-task, prioritise, and deal with a high volume of conflicting tasks, delivering results to tight deadlines and with minimum supervision.

Experience of devising and successfully implementing high profile PR campaigns.

Excellent inter-personal skills and the ability to develop strong working relationships with journalists, online influencers, ambassadors, consumer brands and team members.

Excellent written skills with high attention to detail and grammatical accuracy.

Impressive contacts book and ability to pitch effectively to journalists and build relationships with varied stakeholders


Person required

Professional outlook and creative approach

Excellent inter-personal and team working skills.

A creative thinker who relishes coming up with innovative promotional ideas

Demonstrable ability to use initiative, be proactive and work at speed.

Highly organised with an ability to multi-task and manage several projects at various stages whilst remaining calm and professional.

Enthusiastic and dedicated.


We regret that we are unable to acknowledge every application.  All successful candidates will be contacted as soon as possible.  If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK. You may view our privacy policy on our website.

SGR (St George’s Recruitment Limited)- Sport, is acting as an employment agency in regard to this vacancy.  We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the sporting industry. If you’re looking for a fresh approach to sports recruitment, please contact us now.

Job Summary

Federations & Governing Bodies
Marketing, Communications & Activations
£25,000 - £29,000
Salary Benefits:
Date Added:
21st Feb 2020

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